A characteristic of the news market is that consumers often cross-check information, i.e. observe several news outlets. At the same time, data on political media suggest that more partisan consumers are more likely to cross-check. We explore these phenomena by building a model of horizontal competition inBy Jesper Rüdiger
newspaper endorsements. Without cross-checking, outlets are unbiased and minimally di erentiated. When cross-checking is allowed, we show that cross-checkers are indeed more partisan than those who only acquire one report. Furthermore, cross-checking induces outlets to di erentiate, and the degree of di erentiation is increasing in the dispersion of consumer beliefs. Di erentiation is detrimental to consumer welfare, and a single monopoly outlet may provide higher consumer welfare than a competitive duopoly.
https://dl.dropboxusercontent.com/u/5148008/CrossChecking.pdf